KIDA KUDZ LINKS FELLOW NIGERIAN BELLA SHMURDA FOR DARK ELECTRONIC INFUSED LATE NIGHT DANCE FLOOR RIDDIM ‘BALL TILL WE FALL’
STREAM/SHARE: BALL TILL WE FALL
ANNOUNCES TOP MEMBA MIXTAPE OUT 9TH JULY 2021
Today [Friday 14th May], the Nigerian rapper, singer and songwriter hailing from London via Lagos and back Kida Kudz returns to share ‘Ball Till We Fall’, a irresistibly euphoric Bella Smhurda assisted late night dance floor jam rich with house and dancehall textures about working hard, and never giving up. Shortly following his powerful first solo release of 2021 ‘Animalistic’ that explored incarceration over a ‘AFRO JIGGY’ beat that was widely supported by Highsnobiety, Complex, Dummy, Notion, CLASH, DJ Target and more, alongside this latest offering comes the announcement of Kida Kudz sophomore mixtape TOP MEMBA due for release July 9th. Aptly and affectionately named after Kida’s fans to whom this mixtape is dedicated to, this highly anticipated 10-tracker was written in the afterglow of the birth of his first son at his home in London, making this his most intent and personal body of work to date.
Also dropping alongside the mixtape news and single today is a vibrant and trippy video that cleverly treads on fantasy and reality as we see Kida Kudz performing through the view of a VR headset.
Speaking on ‘Ball Till We Fall’, Kida says:
I had always been into Bella Shmurda’s music… I tweeted a couple of his lyrics, hit him up and told him that we need to make music! If I’m into someone’s sound, before friendship or anything I want to make music, that’s the higher force. It took me a while to send the beat over because I wanted to find the perfect song for this collaboration and then it happened. The song is really driven from cultural energy and is about how hard we work to make it and how we are never going to give up until we have no energy left, we will ball till we fall!
Born in ‘IB City’ Ibadan, Nigeria and raised by his serial entrepreneur mother, Kida Kudz always had an intense love for music counting the likes of Lil Wayne, Tupac, DMX, BBK, Fela Kuti, Haruno Ishola, Tuface and Ebenezer Obey as some of his most vital influences. After winning two high profile talent competitions in Nigeria as a young boy, Kida’s unrelenting work ethic and drive led him to move to London, UK, when he was 14 to take his craft more seriously studying Music Technology, Audio Engineering, Music Business and Media Production at college and university. Thrust into a completely new environment and culture at such a decisive age, like many young African immigrants in the UK Kida battled with issues around acceptance and identity but found solace in music. The sound you hear today self-coined ‘AFRO JIGGY’ is the perfect manifestation Kida’s dual identity and artistic sensibilities blending the best the UK and Africa has to offer that’s lead him to collaborate with the likes of Ms Banks and PaSalieu on Juls’ ‘Like Tu Danz’, Burna Boy on the ‘Issa Vibe Remix’ and Chip on his 2020 debut mixtape Nasty with the single ‘Red Flag’.
No stranger to the limelight, Kida Kudz’ authentic, intelligent and vibrant output has had incredible co-signs from Playboi Carti and A$AP Rocky as well as gaining fans in the likes of HYPEBEAST, RedBull, TRENCH, GRM Daily, Complex, Hunger, CLASH and more. He has graced festival stages from Oh My to Afronation and his distinguished personal style and keen eye for fashion has led to collaboration with Daily Paper, Tommy Hilfiger, Clarks and more.
Over the past couple years, Kida Kudz has been busy in the studio and at home working on an exciting new project – TOP MEMBA. Stay tuned for more news and info soon.